Intoduction to Commerce

INTRODUCTION TO COMMERCE

HUMAN NEEDS

A needs is a state of felt of deprivation of some basic satisfactory. This definition is given by sir Philip Kotler

 A need is a necessity requirement for the survival of the mankind

Among human needs ;common needs are those physical and mental conditions that be satisfied essentially by an individual. These do not differ individual to individual and are common to all individuals .Human needs are relatively limited. 
Eg :- Food, Shelter,Clothing, Medical treatment and education

some characteristics of human needs

1. common to all

2. human needs are limited 

3.countable

4.essential to fulfill

4. narrow

5. businessmen and society cannot create

6. primary

How people fulfill their needs

1. self sufficient production

2. begging

3.coercion

4.exchange